Hey there, it’s Ashutosh Sharma! Welcome back to the Backlink Management series, where we’re diving into the fascinating world of links – the backbone of SEO.
In this article, we’re going to unravel the mystery behind the various types of links and why some are worth pursuing while others can be detrimental to your online presence.
Table of Content
The Magic of Natural Links
Imagine getting kudos without asking for it – that’s the charm of natural links. These are the links you earn because your content is just that awesome. However, achieving this status isn’t a walk in the park, especially if you’re a newbie in the SEO game. Building your brand and creating stellar content are the prerequisites. Once you’re on the radar of influential sites and blogs, they might naturally link to you.
But fear not if you’re not there yet. Outreach link building is your go-to move. It involves reaching out to bloggers and website owners, showcasing your fantastic content, and persuading them why their audience would love it. It’s like extending a virtual handshake in the digital world.
Steer Clear of Site-Damaging Link Building Techniques
Not all links are created equal, and some can actually harm your online presence. Old-school link building tactics like press release link building, dropping links in blog comments, article spinning, widget embeds, and spammy directories are like dark clouds over your SEO strategy. You don’t want links you can easily acquire; instead, focus on links earned through merit.
Spotting signs of these outdated tactics on your site is crucial. It’s akin to a health check for your website, ensuring it’s free from harmful practices that could lead to penalties.
Follow or Nofollow: Unraveling the Mystery
Understanding the difference between followed and nofollow links is essential. Followed links pass value from one site to another, like a vote of confidence. On the flip side, nofollow links, indicated in the link code, don’t transfer value. Think of it as an exclusive party – not everyone gets the VIP treatment.
Nofollow links are common on social media and in paid advertising. While they can still bring in referral traffic, the real SEO gold lies in acquiring followed links. However, if you’re delving into Local SEO, the rules might be a bit different – check out the Local SEO course for a deeper dive.
Anchor Text: Clickable Text for Various types of links
As we explore the types of links, let’s not forget about anchor text – the clickable text that guides users to your site. Forget the hype; there’s no one-size-fits-all anchor text strategy. However, a word of caution: exact match anchor text, where your key keywords are used, can be risky. SEOs have a knack for overusing effective tactics, prompting search engines to adjust their algorithms.
In your link-building journey, embrace the diversity of anchor text. Let sites link to you naturally, and avoid forcing specific anchor text just for the sake of it.
In conclusion, unlocking the potential of SEO requires a nuanced understanding of the types of links. Whether you’re focusing on natural links, sidestepping outdated methods, discerning follow from nofollow links, or refining your anchor text strategy, each link type contributes uniquely to your online presence.