About The Client

IttarStore is a niche fragrance retailer specialising in traditional and artisanal perfumes, commonly known as “ittars.” The brand sources its products from renowned perfumers worldwide and offers a diverse range of fragrances to its global customer base. With a commitment to authenticity and quality, IttarStore aims to become the go-to destination for those seeking unique and exotic fragrances.


While IttarStore had established a strong reputation for its high-quality products, the brand faced a significant challenge in terms of online visibility. The e-commerce platform was struggling to rank high on search engine results pages (SERPs) for relevant keywords. This lack of visibility was affecting organic traffic and, consequently, hindering the brand’s growth potential.


Upon analysis, it was identified that IttarStore’s website lacked an effective SEO strategy like


  1. URL Structure Issues: Redirect and server concerns due to problems with the URL structure for product pages. Resulted in indexing issues, impacting overall search engine visibility.
  2. Page Speed Concerns:Identified challenges related to page speed, affecting user experience and search rankings.
  3. UX Design Challenges: Noted issues with the user experience (UX) design of the website, potentially hindering user engagement.
  4. Brand Recognition: Recognized a lack of brand recognition, impacting the overall visibility and authority of IttarStore.
  5. Irrelevancant Content: Content on the website did not align with SEO best practices, affecting its relevance and discoverability in search engine results.

Climax/ Wins/ The Breakthrough Moment

The breakthrough moment for IttarStore came when they decided to collaborate with us. We conducted a thorough audit of the website, identifying areas that needed improvement. The key components of the strategy included:


Updated their CMS and website UX

We upgraded their content management system (CMS) to WordPress and enhanced their website’s user experience (UX) design. This is expected to streamline content management processes and improve the website’s usability. Check out the new website layout of IttarStore

On-Page Optimisation

On-page SEO helps search engines analyze your website so that they can rank for the relevant search queries. As a result, we suggested multiple on-page SEO changes, which helped improve the overall SEO health score of the website. Changes like title tags, header tags, content, internal linking, canonicalisation, image optimisation, and breadcrumbs etc. were also implemented.

Technical SEO :

We performed technical fixes such as Updating Robots.txt file, Schemas, Sitemap, and Breadcrumb Optimization. These implementations improved our overall technical SEO health score, which helped Google crawl, index, and rank the web page higher on SERPs.

FAQ Schema Implementation:

This involved the generation and implementation of FAQs and Rating & Review schema for the category and products pages to rank on the featured FAQ and review snippet on the SERP.

Brand Recognition:

Aligning their domain name and store name is crucial for brand recognition. We incorporated their store name with its products in their domain. This improves their brand recognition and attracts more targeted traffic to their website.

Results and Impact

The IttarStore website was able to serve as a critical revenue source.

  • Organic Sessions increased by 120.47%
  • 150 Keywords Increased Ranking in Top 3 Position
  • ROI multiplied by 5X
  • There was also an Increase in New Users 675.09%
IttarStore Last 6 months on search results SEO Case Study