Storytelling best practices for creating Web Stories
1. Define Your Story’s Purpose:
Before diving into the creative process, clearly define the purpose of your Web Story. Are you aiming to inform, entertain, or persuade? Having a clear objective will guide your content creation and ensure your story resonates with your target audience.
2. Craft a Compelling Narrative:
Web Stories thrive on engaging narratives. Structure your story with a clear beginning, middle, and end, introducing a conflict or challenge, building suspense, and delivering a satisfying resolution.
3. Embrace Visual Storytelling:
Images and videos are the lifeblood of Web Stories. Utilize high-quality visuals that complement your narrative and evoke emotions in your audience.
4. Keep it Concise:
Web Stories are meant to be consumed quickly, so keep your text concise and impactful. Use short sentences, bullet points, and visuals to convey information effectively.
Critical storytelling best practices
|Bring your perspective
||Go beyond the facts. Share your opinions. Be the protagonist of your own story. Make it relatable.
|Have a narrative arc
||Create suspense in your story from one page to another. Bring the user along in the journey by providing context and narrative. Deliver payoff for sticking with you to the end.
||Video is more engaging than text or images. Use as much video as possible, and supplement with images and text.