Product and Category Page Content:
Alright, let’s talk about jazzing up those product and category pages for some serious SEO success in the ecommerce world. It’s a bit of a balancing act, you know? You want top-notch content that Google loves, but you also want to keep those conversion rates soaring.
Here’s the scoop on three game-changing on-page SEO tactics for your ecommerce pages:
Studies have shown that Google’s sweet spot leans towards longer content. Yep, even for online stores like yours.
Google’s hungry for details, so the more you dish out, the better it understands your page. Plus, bonus points for giving your customers the lowdown on what they’re eyeing. It’s all about that user experience.
Now, I get it. Not every page can be a novel. Aim for those top-tier products and categories to beef up with 1000+ words. Take a cue from Amazon’s playbook – their KitchenAid mixer page serves up a whopping 2,109 words of goodness (and that’s before you hit the reviews).”
- Season Your Content with Keywords (3-5 Times)
Alright, let’s add some flavor to your product description by sprinkling in those keywords – about 3 to 5 times should do the trick.
But hey, we’re not dumping them in there like it’s a word salad. It’s more like adding just the right amount of spice to your dish to make it irresistible.
Imagine your keyword is “6 quart crockpot.” You’ll want to sprinkle that phrase throughout your description a few times, kind of like seasoning your content to make it extra tasty for Google’s algorithms.
Alright, let’s dive into the world of Latent Semantic Indexing (LSI) keywords – they’re like the secret sauce of SEO.
Here’s the deal: LSI keywords are buddies with your main keyword, kind of like the cool sidekicks that make your content shine.
Imagine you’re sprucing up an ecommerce category page all about “slow cookers.” Well, here are some pals that go hand in hand with that keyword:
- Crock-Pot
- Different sizes like 6 quart or 4 quart
- Timers
- Pressure cooker
- Manual settings
- Mouthwatering recipes
- Hearty stew
- Savory soup
- Programmable features
- Sleek stainless steel design
See how they complement each other? It’s like building a powerhouse team to make your page stand out in the SEO game.
Step #1: The Amazon Eyeball Test
Let’s kick things off by hopping over to Amazon and searching for your main keyword.
Once you’re there, keep an eye out for words that pop up a lot on the category page…
…or on a product page that matches your keyword.
Bonus Tip: If there’s a competitor beating you in the keyword game, try this trick on their site too.
Step #2: Google Keyword Planner
Next stop: Google Keyword Planner. Just punch in your main keyword and see what Google serves up.
Step #3: Sprinkle These in Your Content
Now, here’s the fun part. Take those nifty LSI keywords you found and sprinkle them into your product or category page content. Easy-peasy!