Adding Properties to Google Analytics
To add properties while set up GA4 for a website, you need the “Editor” role. If you’re the one who created the account, you automatically have this role.
Here’s how to create a property:
If you’re continuing from the “Create an Analytics account” step mentioned earlier, skip to step 2. Otherwise, follow these steps:
Creating a Property in GA4
Step 1 : Go to the “Admin” section, and in the “Account” column, ensure that you’ve selected the correct account you want to add a property to. Then, in the “Property” column, click “Create Property.”
Step 2: Give your property a name, like “My Business, Inc website.” Also, choose the reporting time zone and currency. It’s essential to note that if someone visits your website on a Tuesday in their time zone, but it’s still Monday in your time zone, Analytics will record it as a Monday visit.
- If you select a time zone that follows Daylight Saving Time, Analytics will automatically adjust for time changes. However, if you prefer not to account for Daylight Saving Time changes, use Greenwich Mean Time.
- Changing the time zone will only affect data going forward. If you change the time zone for an existing property, you might see a temporary flat spot or spike in your data due to the time shift. Report data may also reference the old time zone briefly until Analytics servers process the change.
- We recommend changing the time zone for a property no more than once per day to allow Analytics to handle the change effectively.
Describe Your Business in GA4
Step 3: Click “Next” and select your industry category and business size.
Choose your Business Objectives
Step 4 : Click “Next” again and specify how you intend to use Google Analytics.
- Note: Google Analytics customizes its default reports based on the information you provide about your intended use. For example, if you choose to “Generate more leads,” you’ll see a set of reports designed to help you track lead generation.
Step 5: Finally, click “Create,” and if you’re setting up a new account, you’ll need to accept the Analytics Terms of Service and the Data Processing Amendment.
Now, you can proceed to add a data stream to start collecting data.