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Getting Started: How to Set Up GA4 for Your Website

Ever felt like crucial puzzle pieces were missing from your digital marketing strategy? If you’re grappling with Missing Google Ads data in Google Analytics 4 property, you’re in the right place!

In the world of online advertising, every insight counts. Join us as we unravel the mystery, bridging the gap between clicks and analytics, and empowering your campaigns with the data they deserve. Let’s dive in!

Table Of Content

  1. Reports where Google Ads data are shown
  2. Missing Google Ads data in Google Analytics 4 property
  3. It’s been less than 48 hours since you linked Google Ads
  4. Auto-tagging is not enabled
  5. Google Ads GCLID parameter lost in redirects
  6. Conclusion

Reports where Google Ads data are shown

Once you’ve successfully linked your Google Ads account to your Google Analytics 4 property, you can expect Google Ads data to appear in your Analytics dashboard within 48 hours. This information will be visible in specific reports, including:

  1. Google Ads Campaigns: You can find this data in the dedicated Google Ads campaigns report.
  2. Google Ads Dimensions: Details about Google Ads dimensions are accessible through the User Acquisition report.
  3. Advertising Section: Under the Advertising section, you’ll see Google Ads campaigns data, including the Attribution reports.

If, however, you’re not seeing any Google Ads data in your Analytics reports, consider checking for the following common issues.

Missing Google Ads data in Google Analytics 4 property

To resolve the issue of missing Google Ads data in Google Analytics 4 property, ensure that your Google Ads account and Analytics property are correctly linked. Follow these steps to check and fix the link from either Analytics or Google Ads:

Check in Analytics if your Google Ads account is linked:

  1. Go to Google Analytics and click on Admin.
  2. In the Property column, under Product Links, select Google Ads Links.
  3. Verify if your Google Ads account is listed. If not, follow the instructions to link Google Ads and Analytics.

Check in Google Ads if your Analytics property is linked:

  1. Sign in to your Google Ads account.
  2. Click on the tools icon (represented as a wrench) in the upper right corner.
  3. Under Setup, click on Linked Accounts.
  4. Under Your Linked Accounts and Products, locate Google Analytics (GA4) and Firebase, then click on Manage & Link.
  5. In the Property column, find your Analytics property and check the Status column.
  6. If the status is ‘Not linked,’ follow the instructions to link Google Ads and Analytics.

By ensuring the correct linkage between your Google Ads account and Analytics property, you should be able to view the missing Google Ads data in your Google Analytics 4 reports.

It’s been less than 48 hours since you linked Google Ads

If you’re experiencing missing Google Ads data in Google Analytics 4 property, consider the timeframe. It takes up to 48 hours for Google Ads data to populate in Analytics after the initial link. To verify the link creation date:

  1. Go to Google Analytics and click on Admin.
  2. Ensure you’re in the correct account and property.
  3. In the Property column, under Product Links, select Google Ads Links.
  4. Click the arrow next to the relevant linked account.
  5. Under Completed Link Details, check the Date Linked column to confirm if it has been at least 48 hours since the link was created.

Auto-tagging is not enabled

If you’re experiencing missing Google Ads data in your Google Analytics 4 property, it’s crucial to ensure that auto-tagging is enabled. Auto-tagging functions by automatically importing Google Ads data into Analytics. This integration of Google Ads data with the insights provided by Analytics enables you to track and understand user interactions on your site after they click on your ads.

Conclusion

In summary, addressing the issue of missing Google Ads data in Google Analytics 4 property demands a proactive approach to integration and analysis. By diligently following the troubleshooting steps, ensuring correct linkage, and verifying the preservation of vital parameters such as GCLID, you can successfully tackle the challenges associated with absent Google Ads data in your Analytics reports