When you open your Google Analytics reports, you will see:
- Reports snapshot report: This report provides a quick overview of your website traffic and performance.
- Realtime report: This report shows you how visitors are interacting with your website in real time.
- Predefined reports: These reports are organized into categories, such as Audience, Acquisition, Behavior, and Conversions. Each category contains a variety of reports that you can use to learn more about your website visitors and their activity.
Google Analytics provides two types of reports:
- Overview reports: These reports provide a summary of data about a topic. For example, the Monetization overview report summarizes the Ecommerce purchases, User purchase journey, and Publisher ads reports.
- Detail reports: These reports provide more in-depth information about an area of interest. For example, the Ecommerce purchases report provides detailed data about ecommerce purchases, such as the number of purchases, the total revenue, and the average order value.
You can use overview reports to get a quick overview of your website traffic and performance. You can use detail reports to drill down into specific areas of interest and learn more about how your website is performing.
For example, if you are running an ecommerce website, you could use the Monetization overview report to see how much revenue you are generating from ecommerce purchases. You could then use the Ecommerce purchases report to drill down into more detailed data, such as the top-selling products, the average order value, and the conversion rate.