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Google Analytics Reports for SEO

Google Analytics reports provide insights into your business by collecting data from your websites and apps. You can use these reports to monitor traffic, investigate data, and understand your users and their activity.

Report Page

Report Page

Some of the data in your reports is collected from your websites and apps once you set up Google Analytics, while other data requires some additional setup. Once Analytics starts to receive data, the data appears in the Realtime report and then in your other reports shortly after.

Table Of Content

  1. Get Started
  2. Reports Collection
  3. Share & Export Exports
  4. Conclusion

Get Started

Reports Collection

When you open your Google Analytics reports, you will see:

  • Reports snapshot report: This report provides a quick overview of your website traffic and performance.
  • Realtime report: This report shows you how visitors are interacting with your website in real time.
  • Predefined reports: These reports are organized into categories, such as Audience, Acquisition, Behavior, and Conversions. Each category contains a variety of reports that you can use to learn more about your website visitors and their activity.

Google Analytics provides two types of reports:

  • Overview reports: These reports provide a summary of data about a topic. For example, the Monetization overview report summarizes the Ecommerce purchases, User purchase journey, and Publisher ads reports.
  • Detail reports: These reports provide more in-depth information about an area of interest. For example, the Ecommerce purchases report provides detailed data about ecommerce purchases, such as the number of purchases, the total revenue, and the average order value.

You can use overview reports to get a quick overview of your website traffic and performance. You can use detail reports to drill down into specific areas of interest and learn more about how your website is performing.

For example, if you are running an ecommerce website, you could use the Monetization overview report to see how much revenue you are generating from ecommerce purchases. You could then use the Ecommerce purchases report to drill down into more detailed data, such as the top-selling products, the average order value, and the conversion rate.

Report Collections

Report collections are a way to organize Google Analytics reports into groups that are relevant to your business. You can customize report collections to include any report, and you can also create your own custom report collections.

Report collection What it is Appears automatically when…
App developer Summarizes key metrics about the apps you connect to Firebase, including data about your users and their behavior you add the Google Analytics for Firebase SDK to your connected mobile app
Business objectives Provides a tailored set of reports based on information you provide about your business when you first set up Google Analytics you selected a business objective during setup that wasn’t the “Get baseline reports” option
Games reporting Provides game-specific information to help you measure customer behavior across the user funnel and develop metric-driven insights about your mobile gaming apps you have at least one app data stream associated with a games app in the Google Play Store or Apple App Store, or the industry category in your Property Settings is set to “Games”
Life cycle Helps you understand each stage in the customer journey — from acquisition to retention you selected “Get baseline reports” during setup, you created the property before March 27, 2023, or you migrated from a Universal Analytics property using Setup Assistant
User Helps you understand the people who use your websites and apps, such as their ages, interests, devices, and app versions All Google Analytics properties start with this collection by default.

Share & export reports

You can share a link to a report or export a report as a PDF or CSV.

To share or export a report, you need the Viewer role at the property level.

Share a report

  1. From the left menu, select  Reports Reports.
  2. In the top right of a report, click .
  3. Select Share link.
  4. Click Copy link.

The link is copied to your device clipboard so you can share a link to the report with others.

Export a report

  1. From the left menu, select  Reports Reports.
  2. In the top right of a report, click .
  3. Select Download file.
  4. Select Download PDF or Download CSV.

When you download the file as a PDF or CSV, the file will be available in your downloads folder.

Google Analytics exports up to 5k rows when you download a report as a CSV.

Additional options

In addition to the options in Google Analytics, you can:

Conclusion

Google Analytics reports provide insights into your business by collecting data from your websites and apps. You can use reports to monitor traffic, investigate data, and understand your users and their activity. This information can help you make informed decisions about your marketing campaigns, website design, and overall business strategy.

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