GA4 Homepage: Understanding the features

The GA4 Homepage surfaces information that’s relevant to you based on your behavior in Analytics. You can use the page to monitor traffic, navigate around Analytics, and get insights about your websites and mobile apps. As you continue to use Analytics, the Home page provides more personalized content.

If your property isn’t receiving data yet, you’ll see a banner along the top with instructions to create a data stream or set up data collection. Once your property receives data, the data appears in the Home page cards.

Table Of Content

1. Access the Homepage
2. Overview
3. GA4 Homepage Realtime Card
4. Recently Accessed Section
5. Insights & Recommendation
6. Adjust the date range
7. Conclusion

Access the Homepage

To access the GA4 Homepage, click Home in the left navigation.

The GA4 Homepage is the default landing page when you sign in to Google Analytics 4. It provides a personalized view of your website and app traffic and insights.

Access the Homepage

Here are some of the things you can do on the GA4 Homepage:

• See your top metrics at a glance, such as website traffic, app installs, and conversions.
• Get insights into your users’ behavior, such as how they’re finding your website or app, what pages or screens they’re viewing, and how they’re converting.
• Create custom reports and dashboards to track the metrics that matter most to your business.
• Use machine learning to get personalized insights and recommendations.

The GA4 Homepage is a powerful tool that can help you understand your website and app traffic and insights, and make better decisions to improve your business.

Overview

The GA4 Homepage overview card displays metrics that are relevant to you, with a trendline for each metric. Analytics updates the metrics in the overview card based on your behavior in Analytics.

For example, if you regularly look at the Total revenue metric, Analytics adds a tab to the overview card that shows how much revenue changed in the last 7 days. You can click the tab to see a trendline (solid line) with a data point for each day in the last 7 days compared to data points for the previous 7 days (dashed line).

The GA4 Homepage overview card is a powerful tool that can help you monitor your most important metrics and identify trends over time. It is also a great way to stay on top of your performance and make sure that your business is on track to meet its goals.

You can also hover over a metric in the GA4 Homepage overview card to see a drop-down menu so you can change the metric. When you personalize the overview card, other people in your property won’t see your changes. Whether you change the metric or date on the card, Analytics will restore your choices in future sessions.

This means that you can customize the GA4 Homepage overview card to show the metrics and dates that are most important to you. For example, if you are focused on increasing website traffic, you can add metrics like Users and Sessions to the overview card. You can also change the date range to show how your traffic has changed over time.

GA4 Homepage Realtime Card

GA4 Homepage – Realtime-Card-BucketListHuman

The GA4 Homepage realtime card shows activity as it happens using data from the Realtime report. The card shows the number of users in the last 30 minutes (per minute) with up to 5 countries from which the activity originates. You can also use the drop-down menus on the realtime card to choose from a number of dimensions (e.g., Audience, City) or metrics (e.g., Users, New users).

Here are some examples of how you can use the GA4 Homepage realtime card:

• Monitor the effects of a new marketing campaign in real time.
• Track the traffic to your website during a major event or product launch.
• Identify and troubleshoot technical issues with your website or app.
• Understand how users are interacting with your website or app in real time.

The Realtime report shows a variety of data about users who are currently interacting with your website or app, including:

• The number of users in the last 30 minutes (per minute)
• The countries from which the activity originates
• The pages that users are viewing
• The events that users are triggering
• The conversions that users are completing

Recently Accessed Section

Realtime Accessed Data

The GA4 Homepage Recently accessed section provides links to parts of your Analytics account that you accessed most recently. This allows you to quickly return to your previous analysis or work on reports that you are frequently using.

For example, if you recently viewed the Admin page, the Home page includes a link to the Admin page along with when you last visited the page. When you click the link, you will be taken directly to the Admin page.

Similarly, if you recently viewed a report and made changes to it, such as changing the primary dimension or metric, those changes will be saved and applied when you return to the report using the Recently accessed section.

This can save you a lot of time and effort, especially if you are working on multiple projects or reports at the same time.

Insights & Recommendation

Insights & Recommendation

The GA4 Homepage Insights & Recommendations section shows you insights and recommendations that can help you improve your website or app performance.

Insights

Insights are unusual changes, emerging trends, and other insights about your site or app. For example, you might see an insight about a sudden increase in traffic from a particular country or a decrease in conversion rates on a specific page.

Insights can help you quickly identify changes in your data that may warrant further analysis and action. For example, if you see an insight about a sudden increase in traffic from a particular country, you may want to investigate whether this is due to a new marketing campaign or a technical issue with your website.

Recommendations

Recommendations are tailored suggestions to help you get the most useful and accurate data and take advantage of new, relevant features as they become available. For example, you might see a recommendation to set up a new report or to enable a new feature.

Recommendations can help you improve your data collection and analysis, and make better use of GA4 features. For example, if you see a recommendation to set up a new report, you may want to consider setting up a report that tracks the performance of a specific marketing campaign or the conversion rates of your most important pages.

Adjust the date range

By default, the overview card and the cards in the Because you view frequently section on the GA4 Homepage show data for the last 7 days. This is a good starting point, as it allows you to quickly see how your website or app has performed over the past week.

Adjust the Date Range

However, you can also adjust the date range on any card to show data for a different period of time. To do this, simply click the drop-down menu at the bottom left of the card and select the desired date range.

Adjusting the date range on one card will not change the date range on other cards on the Homepage. This means that you can customize each card to show the data that is most relevant to you.

Conclusion

The GA4 Homepage is a powerful tool that can help you monitor your website or app performance, identify trends, and troubleshoot issues. By understanding the features of the GA4 Homepage, you can use it to make better decisions about your website or app and improve your overall results.

Here are some tips for using the GA4 Homepage effectively:

• Review the overview card regularly to get a quick snapshot of your website or app performance.
• Use the Insights & Recommendations section to identify opportunities to improve your data collection and analysis, and make better use of GA4 features.
• Adjust the date range on cards to show data for the period of time that is most relevant to you.
• Use the Recently accessed section to quickly return to your previous work or jump to specific reports and pages.

Overall, the GA4 Homepage is a valuable resource for website and app owners. By taking the time to learn about its features and how to use them, you can get the most out of GA4 and improve your website or app performance.