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GA4 Explorations Report Redefining Data Analysis

The GA4 Explorations report offers a sophisticated array of techniques that extend far beyond conventional reports. These advanced methods empower you to delve into your customers’ behavior at a profound level, enabling the discovery of invaluable insights.

Table Of Content

  1. What are GA4 Explorations reports
  2. How Explorations works
  3. Find your way around the explorations editor
  4. Create an exploration
  5. Add techniques to the exploration
  6. Adjust the time frame
  7. Share and export the exploration
  8. Conclusion

What are GA4 Explorations reports

GA4 Explorations report

GA4 Explorations reports are a powerful tool for exploring your Google Analytics 4 data in depth. Explorations allow you to ask complex questions about your data and create custom reports that are tailored to your specific needs.

Unlike the standard reports in GA4, Explorations are not pre-defined. This means that you have complete control over the data that is included in your report, as well as the way that it is displayed.

With the GA4 Explorations report, you can:

  • Perform Ad Hoc Queries: Swiftly conduct on-the-fly queries to obtain instant answers to your pressing questions.
  • Effortlessly Configure and Switch Techniques: Seamlessly configure and switch between various techniques, ensuring a tailored approach to your data analysis.
  • Sort, Refactor, and Drill Down: Organize data, refine your analysis, and delve deeper into the layers of information to extract meaningful patterns.
  • Focus on Relevance: Filter and segment data to concentrate on the most pertinent information, allowing for more targeted analysis.
  • Create Segments and Audiences: Craft specific segments and audiences based on your exploration findings, enhancing your understanding of customer groups.
  • Collaborate and Share: Share your exploration insights with other users within the same Google Analytics property, fostering collaboration and knowledge exchange.
  • Export Data: Export the exploration data for utilization in other tools, enabling seamless integration and comprehensive analysis across multiple platforms.

The GA4 Explorations report provides a comprehensive toolkit for those seeking a deeper comprehension of customer behavior, facilitating nuanced analysis and informed decision-making.

How Explorations works

Exploration Canvas

Exploration Canvas

Within the GA4 Explorations report, the expansive area on the right is dedicated to showcasing your data utilizing the chosen technique. This canvas is versatile, accommodating multiple tabs, allowing you to employ various techniques within a single exploration. GA4 Explorations supports an array of powerful techniques:

Free-form Exploration: Dive into your data using a familiar crosstab layout. Apply diverse visualization styles such as bar charts, pie charts, line charts, scatter plots, and geo maps to gain insights freely.

Cohort Exploration: Analyze the behavior and performance of user groups with shared attributes. Gain profound insights from cohort analysis, understanding the dynamics of specific user clusters.

Funnel Exploration: Visualize the user journey, illustrating the steps users take to accomplish tasks on your site or app. Optimize user experience by identifying bottlenecks and enhancing user interactions.

Segment Overlap: Explore how different user segments interconnect. Identify novel user segments based on intricate criteria, facilitating in-depth analysis of user behavior and preferences.

User Exploration: Delve into the composition of user segments, examining individual user activities. Understand the nuances of user behavior within specific segments, enabling tailored strategies.

Path Exploration: Map out the user paths as they engage with your website and app. Visualize user interactions to gain a comprehensive understanding of user navigation and engagement patterns.

User Lifetime: Explore user behavior and value across their entire customer journey. Understand the lifetime journey of users, enabling strategic decisions to enhance customer relationships and satisfaction.

The GA4 Explorations report offers a versatile toolkit, allowing you to dissect data from various angles and uncover profound insights. Each technique provides a unique perspective, empowering you to optimize user experiences, identify patterns, and make data-driven decisions.

Find your way around the explorations editor

GA4 Exploration Editor

GA4 Homepage – explorations editor-BucketListHuman

Certainly, here is a summary of the key elements in the GA4 Explorations interface:

  1. Return to Explorations Main Menu: Navigate back to the main menu of Explorations where you can access different exploration options.
  2. Choose Google Analytics Account and Property: Select the specific Google Analytics account and property you want to explore.
  3. Google Marketing Platform Header: Access notifications, switch between organizations, seek help, provide feedback, and manage your account from the Google Marketing Platform header.
  4. Variables Panel: Contains dimensions, metrics, and segments available for use. Minimize the panel by clicking the Minimize icon on the right; restore it by clicking Maximize at the bottom.
  5. Tab Settings: Specifies the exploration technique and configures the visualization. Add dimensions, metrics, or apply segments by clicking the appropriate area. Drag and drop items from Variables into Tab Settings.
  6. Tabs: Display visualizations; each exploration can have up to 10. Add a new tab by clicking the Add New Item icon.
  7. Toolbar: Perform actions like undoing and redoing changes, exporting data, and accessing additional exploration information.
  8. Segments: Segments are subsets of users. Apply them by double-clicking or dragging from Variables into Tab Settings. Create new segments by clicking the Add New Item icon.
  9. Select Visualization: Change the appearance of the selected technique. For example, display a free-form technique as a table, pie chart, or line graph.
  10. Dimensions: Items you want to analyze; add dimensions to the Breakdown area in Tab Settings.
  11. Breakdown, Values, and Additional Configuration: Customize exploration by configuring breakdown, values, and other options, specific to the chosen technique.
  12. Visualization: Displays your data as per current Tab Settings. Interact with data by right-clicking a data point in the visualization.
  13. Metrics: Provide numerical data in your exploration. Add metrics to the Values area in Tab Settings.
  14. Filters: Focus on essential data by filtering dimensions, metrics, or both based on your requirements.

Create an exploration

To begin your exploration in the GA4 Explorations report, follow these steps:

  1. Click The Create Icon: Start by clicking the create icon to initiate your exploration. You can opt for a blank exploration for complete customization or choose a template to jump-start your analysis.
  2. Select a Technique: Choose a technique that aligns with your analytical goals. Each technique provides a unique approach to exploring your data.
  3. Add Dimensions and Metrics: In the Variables column on the left, add relevant items to the Dimensions and Metrics sections. These elements define the aspects of your data you want to analyze.
  4. Drag and Drop: Drag and drop the dimensions and metrics you added from the Variables panel to the Tab Settings panel. This step configures the specific data you want to focus on in your exploration.
  5. Fine-Tune with Tab Settings: Utilize the options in the Tab Settings panel to fine-tune the data you see. The settings available here vary based on the chosen technique, enabling precise customization of your exploration.
  6. Interact with Data: Engage with your data interactively by hovering over elements for more information or clicking to delve deeper into specific data points. This hands-on approach enhances your understanding of the insights you’re uncovering.
  7. Refine with Segments and Filters: Enhance your analysis by adding segments and filters to refine the data further. These tools allow you to narrow down your focus to specific user groups or behaviors.
  8. Create New Segments: Generate new segments based on the insights you gather. Tailor-made segments enhance your exploration and offer deeper, targeted analysis opportunities.
  9. Export Your Findings: Export your exploration findings to Remarketing Audiences, enabling you to utilize the insights for targeted marketing efforts. This seamless integration enhances your marketing strategies.

Add techniques to the exploration

Certainly, here are the instructions for managing techniques and tabs within the GA4 Explorations interface:

  1. Selecting Techniques: Techniques control how data is analyzed. When you start a new blank exploration, the default technique is the free-form table. To add variety or specificity to your analysis, you can incorporate different techniques. Click on the “Add New Item” icon at the top to create a new tab. Select the desired technique for the new tab from the available options.
  2. Editing Tab Names: Customize your tabs by naming them according to the specific analysis they represent. If you wish to edit the tab name, simply click on the tab name, allowing you to modify it to better reflect the content or purpose of your analysis.
  3. Duplicating or Removing Tabs: To streamline your exploration or compare different analyses, you can duplicate tabs. Likewise, if a particular tab is no longer needed, you can remove it from the exploration. Click the down arrow to the right of the tab name, and you’ll find options to duplicate or remove the tab.

These actions empower you to tailor your exploration precisely, ensuring a comprehensive and nuanced analysis of your data.

Adjust the time frame

In the GA4 Explorations report, you have the flexibility to modify the time frame for your analysis. By default, Google Analytics 4 properties store 2 months of data. To adjust this setting, navigate to Admin, then Data Settings, and finally Data Retention. You can learn more about data retention options in this section.

To change the time frame for a specific exploration in the GA4 Explorations report:

  1. Click on the currently selected date range at the top of the Variables panel.
  2. Choose a preset range or utilize the calendar to select a custom date range tailored to your analysis requirements.
  3. Confirm your selection by clicking OK.

This feature allows you to fine-tune your analysis, ensuring that you’re working with the most relevant and recent data in your GA4 Explorations report.

Share and export the exploration

In the realm of the GA4 Explorations report, your initial exploration is private to you. However, you have the option to share your valuable insights with your colleagues. Here’s how you can collaborate and export data in the GA4 Explorations report:

Sharing Insights:

Sharing an Exploration:

    • Click on “Share Exploration” in the upper right corner. To share, you need to have at least an Analyst role in the property.
    • Shared explorations are accessible in a read-only mode for individuals with the Viewer role in the property.
    • Editing a shared exploration requires duplicating or copying it first.

Exporting Data for External Use:

Exporting Data:

    • Click on “Export Data” in the upper right corner.
    • Choose your desired export format: Google Sheets, TSV (tab-separated values), CSV (comma-separated values), PDF, or PDF (all tabs).
    • When exporting to Sheets, TSV, or CSV, all available data in the selected visualization is exported, which might exceed the currently displayed data.
    • When exporting to PDF, only the data currently visible in the visualization is saved, ensuring a snapshot of the present view.


In conclusion, the GA4 Explorations report empowers users with a robust suite of tools to delve into data, uncover insights, and share knowledge effectively. Its flexibility in adjusting time frames, collaborative features, and versatile data export options make it a powerful asset for in-depth analysis and informed decision-making.